Στο εταιρικό site της LG Electronics υπάρχει μια μικρή περιγραφή για τη σχέση μεταξύ corporate design και interface design, την οποία ονομάζουν PI.
PI(Product Identity) means to embody and to sustain the brand image through product design. CIPD, the process to make products' identity & uniqueness gradually for customers' recognition of brand and its value.Πάντα με ενθουσίαζαν οι εταιρίες που πόνταραν στο CIPD (Corporate Identity through Product Design). Και η LG -όπως και η apple- το κάνει, και το κάνει καλά.
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