Emotional Design: Why We Love (Or Hate) Everyday ThingsStandard Book for every interaction designer.
Computer science professor Norman also advises design firms. He brings his background in academics and business to bear on the emotional valence surrounding objects of daily use, be they kitchen utensils, automobiles, or a football coach?s headset. Norman?s analysis of people?s emotional reactions to material objects is a delightful process, replete with surprises for readers who have rarely paused to consider why they like or loathe their belongings. He breaks down emotional reactions into?
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